About the technology
We've taken away a choice you should never have had to make. For decades, commercial cleaning forced a trade-off: powerful or safe, never both. The strong stuff was petrochemical-based - effective, but it came with fumes, PPE, hazard controls and a growing compliance headache. The safe stuff was gentler on people but gentler on grime too, and it cost more for the privilege.
Ester Bio is the technology that breaks that trade-off. It's built on our proprietary sucrose-based surfactant - sugar ester chemistry that the food and skincare worlds have trusted for years precisely because it's both genuinely powerful and safe enough for human contact. Our R&D team refined a version that delivers petrochemical-grade cleaning power with a food-grade safety profile, and we hold the exclusive global rights to scale it for industrial cleaning. The breakthrough sits at the ingredient level, so the same core chemistry powers an entire range across almost every industry and application.
It's the opposite. “Natural” has earned a reputation for “weaker,” and we get why people assume it. Ester Bio is the exception - it's independently tested, and engineered to match the muscle of industrial caustics. We built this to clean as hard as the chemicals you're replacing.
People who built the legacy chemical industry from the inside. Our lead chemical engineer has 20+ years in the field and previously ran contract manufacturing for the likes of EcoLab, Ixom and Fonterra. Another key team member spent 16 years specialising in environmentally certified, high-performance commercial sanitisers. The plain version: we know exactly how legacy chemicals are made - which is exactly why we know how to replace them.
Products & range
One technology, two lines, full coverage.
Puresta handles your everyday cleaning - multi-purpose spray, glass, floors, bathrooms, spray-and-wipe. It's engineered to be as safe as a surface cleaner gets: non-toxic, non-corrosive, no hazardous fumes. It's also NZ's only EcoChoice-approved cleaning disinfectant, and a single product covers most day-to-day jobs.
EstaCore is the heavy-duty line for environments that require higher levels of regulation. It brings the power of industrial caustics with a far better safety profile, including a one-pass clean-and-disinfect.
Most sites run both as a hybrid system. Between them, they replace a whole shelf of single-purpose, hazardous products.
What isn't is the headline. No Quats, no chlorine, no SLES, no harsh chemicals. It's ethically sourced with no palm-based ingredients, safe for commercial grey water and septic systems, independently tested for safe residue, EcoChoice certified, and made in New Zealand.
For a facility or hospitality manager, that adds up to something simple: fewer hazard controls, easier storage, and a much cleaner compliance story.
Yes, and this is one of the real benefits of an ingredient-level breakthrough. Because the core chemistry is already proven, we can build formulations for specific markets, surfaces or regulatory requirements without starting from scratch.
We've already got a broad made-to-order range - cream cleanser, laundry liquid, dishwash, hand wash, degreaser, stainless steel cleaner, toilet cleaner, disinfectant, surface sanitiser, hand gel - and we can develop bespoke specs (school, food-wash, automotive and more) where there's genuine demand. Your knowledge of your site, our chemistry: that's the recipe for something built to fit, without giving up our safety and performance standards.
Safety & compliance
Hazardous cleaning chemistry carries a stack of costs most operations have simply stopped noticing - hazard pay, PPE, specialised training, hazardous storage, and time lost to ailments like dermatitis. The cheap price per litre is rarely the real price; we call the rest your hidden operational debt. And the rules are moving. The regulatory direction has shifted from managing the hazard (handing out PPE) to removing it altogether (substituting it out). Ester Bio is built for that world - instead of helping you manage the risk, it takes the risk off your books.
The technology is built around a food-grade safety profile with no hazardous fumes, which matters a great deal in enclosed or high-use spaces where your team is breathing the air all shift. That said, we'd always tell you straight: follow the product label and Safety Data Sheet for each product, particularly across the heavy-duty EstaCore line, and we'll take your team through correct handling when we deploy. The whole philosophy here is to remove the hazard rather than ask you to manage around it, but good practice still applies.
Directly, and it's becoming hard to ignore. Sustainability reporting in NZ is no longer a nice-to-have for most businesses - around 200 financial institutions are now required by the FMA to publish climate-related disclosures, and most of the country's largest companies issue annual sustainability reports. That pressure is flowing down the supply chain: procurement teams are increasingly buying compliance data, not just chemicals. Globally, regulators are phasing out PFAS “forever chemicals” and tightening the rules on microplastics.
Switching to Ester Bio cuts your toxic chemical tonnage - exactly the kind of number these reports need. We're building a live dashboard to track that reduction and export it straight into your reporting.
Cost & switching
There isn't one - and we know that's the part people don't believe until they see it. Every product in our range is as economical as the legacy chemicals you buy today, sometimes more so.
You get the full safety and compliance upside at price parity with the chemistry of the past. Superior science, lower risk, no price barrier. And once you stop paying down all that hidden operational debt, the real-world maths tips firmly in your favour.
We're built to slot seamlessly into your existing structure. And because we manufacture everything in-house at our Mount Maunganui facility, we control ingredients, quality, supply and pricing end-to-end - so we can scale to your needs without relying on anyone else's timeline.
A few reasons that all land on your side of the table. It means a more responsive supply chain with fewer points of failure - which matters as legacy chemicals become a genuine supply risk. It means tight quality control and pricing we can hold steady. And it means a smaller carbon footprint that strengthens your own reporting. “Made in New Zealand” isn't just a sticker for us, it's the reason we can promise reliable supply at a stable price.
One breakthrough ingredient. Two product ranges. Complete coverage.
Ester Bio™ powers our entire range, from everyday cleaning to industrial-grade hygiene.
The holy grail of commercial cleaning
Performance and safety without compromise. Professional-grade efficacy from the safest raw materials in their class, powered by our naturally derived ester-based surfactant.
The new standard for high compliance hygiene
Powerful disinfection and the cleanest formulation in its class. EstaCore exceeds mandated disinfection standards while cutting toxic load and airborne exposure.